Even when a customer knows what’s inside a box arriving from their online order, there’s still an element of excitement that makes for a memorable unboxing experience

That’s because business owners can add unique and carefully designed packaging materials, such as layers of logo-branded tissue paper or maybe brand-aligned colored packing tape to the seams of a cardboard box to build brand awareness.

Here's 10 Top Packaging Tips:

1. Understand your brand identity

Before delving into the intricacies of packaging design, it is imperative to have a deep understanding of your brand identity. 

Your packaging should reflect the essence of your brand, conveying its values, personality, and positioning.

Whether your brand exudes elegance, playfulness, or sustainability, ensure that your packaging aligns seamlessly with your brand narrative.

2. Prioritise functionality

While aesthetics play a crucial role in captivating consumer attention, never compromise on functionality.

Your packaging should not only look appealing but also serve its primary purpose effectively.

Consider factors such as product protection, ease of use, and storage convenience when designing your packaging solutions.

3. Embrace sustainable practices

In an era of heightened environmental consciousness, integrating sustainable practices into your packaging strategy is not just a trend but a necessity.

Explore eco-friendly materials, minimise packaging waste, and adopt recycling initiatives to demonstrate your commitment to sustainability while reducing your carbon footprint.

4. Invest in quality materials

The quality of your packaging materials speaks volumes about the quality of your product.

Opt for durable, premium-grade materials that enhance product integrity and reflect positively on your brand image.

Investing in quality materials may incur higher upfront costs but pays dividends in terms of customer satisfaction and brand loyalty in the long run.

5. Ensure consistency across channels

Maintain consistency in your packaging design across all channels and touchpoints to reinforce brand recognition and build trust with your audience.

Whether your products are sold in-store, online, or through third-party distributors, ensure that your packaging conveys a cohesive brand identity and messaging.

6. Focus on user experience

Place the customer at the forefront of your packaging design process by prioritising user experience.

Consider factors such as ease of opening, product accessibility, and intuitive layout to enhance the overall user experience and foster positive brand interactions.

7. Personalised bags and boxes

Even if you know that your product would ship safely in a simple mailer, you can still create a personal touch with personalised bags and boxes.

Whether you choose to display your branded logo, a slogan, or your company’s name on your shipping materials, it’ll make your packaging immediately stand out from the pack.

8. Tape options

Packing tape may initially seem plain and drab, but there are no rules limiting what type of packing tape you can use—the choice is yours!

Whether you want to wrap packages with a fluorescent neon stripe or a logo image, or use stickers instead, an extra pop of signature color or imagery can help solidify your brand’s identity. Plus, you can align your packing tape or stickers with other materials inside of the package, like inserts and tissue paper.

9. Tissue paper

When a customer opens a package, one of the first things they might see is tissue paper. It’s a key way to incorporate signature brand colors into your packaging concept. Consider customised or bold tissue paper colors to create a positive color experience that represents your brand. Kraft paper is another option to wrap your products and help ensure they’re safe during shipment.

10. Inserts/fittings/dividers

Cardboard inserts, also known as box inserts, dividers, or partitions, are used to keep products safe and secure during transit. They are placed inside a box to fill the space between the packaging and the product, preventing movement and damage.

Cardboard inserts can also be used to improve product presentation, which can be important for ecommerce, mail order, and subscription box services. They can also be used as a communication tool, helping brands to create their story and promote their products.

If you would like a free packaging review, advice on how to improve your packaging or want to explore the option of creating your own unique branded packaging, we're here to assist. Get in touch HERE.